How can I calculate ROI for influencer campaigns?
Cost per acquisition (CPA): How much did it cost to gain a customer from this campaign?
Revenue generated per post: What’s the direct income from an influencer's content?
Overall profitability: Did the campaign generate more money than it cost?What are the signs of a low-ROI campaign?
High spend with little engagement: If the cost per engagement is skyrocketing, you may be targeting the wrong audience or using the wrong creator.
Audience mismatch: When an influencer’s followers don’t align with your brand's demographic, it’s like selling snowboards to surfers—unlikely to work.
No measurable outcomes: A lack of trackable actions (clicks, sales, signups) signals that your campaign needs fine-tuning.png)
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