Key Steps in the Influencer Marketing Campaign
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1. Creator Selection: Careful curation of UK-based influencers who resonated with the local audience and had an understanding of Xiaomi's products.
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2. Adaptation & Production: Influencers were encouraged to incorporate British cultural references and humor into their presentations, making the content relatable to the UK audience.
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3. Interactive Engagement: Live stream sessions were designed to foster real-time interaction between influencers and viewers, allowing them to ask questions and learn about the products firsthand.
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4. Product Integration: Influencers showcased Xiaomi's products in a practical and user-friendly manner, emphasizing how they could enhance daily life.

Results

Xiaomi's live stream selling campaign in the UK brought valuable insights and outcomes:

1. Market Penetration: Successful entry into the UK market, with increased product awareness and sales.
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2. Cultural Relevance: Tailored content resonated with the local audience, fostering a connection between the brand and the UK consumers.
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3. Viewer Engagement: Live interaction with influencers improved product understanding and consumer trust.
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4. Learning from Tiktok Shop: Xiaomi gained insights into the effectiveness of short-form video marketing and e-commerce, paving the way for future strategies.