Key Steps in the Influencer Marketing Campaign

1. Influencer Selection: Careful curation of influencers known for their interest and expertise in astrology and dating advice.
2. Astrological Match Success Stories: Influencers shared real-life stories of couples who found love on Struck, highlighting the app's unique approach to matchmaking.
3. Fun, Real Interactions: Creator is residence "Astrology Bae" discussed and shared content related to zodiac compatibility, raising awareness of the app's underlying astrology-based algorithm.
4. Personalized Recommendations: Influencers engaged with their followers by providing personalized zodiac-based dating tips and advice, encouraging them to try Struck.

Results

Struck's influencer marketing campaign delivered destiny to Influencer's doorsteps.

1. Rapid User Acquisition: A surge in new users, driven by the appeal of astrological matchmaking.
2. Enhanced Engagement: Increased user interaction, as users sought to explore the cosmic compatibility of potential matches.
3. Positive User Experiences: Influencer-driven success stories and dating advice boosted user confidence and trust in Struck.
4. Brand Recognition: Struck was established as the go-to dating app for those who believe in the power of astrological alignment.

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