Crafting the Perfect Creative Brief: A Must-Read for Brand Managers 

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I know what you're thinking, you want to hire great Influencers or creatives to make your content for you. You can get someone to make the content for you but you will have to feed that person everything you know, how can you transfer that into content? 

I'll tell you how, with a Content Brief, you can gain example content from designers, photographers and pretty much any creative person. 

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But first you need to know what you want from this person. Whoever it is, before you engage with them you will need to communicate with them what you need. 

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That the fun thing with creativity you never know what you will get, but you only get what you ask for, not what you want so you have to ask in a particular way, from this example I have written both what you can feed to midjourney and what you should give to a designer so you can both be on the same page. 

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Here is my version of a creative brief:

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Body:

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Understanding the Essence of a Creative Brief:

First things first, what's a Creative Brief? Think of it as a magical map that leads your creatives - be it designers, photographers, or any other - to produce content that's spot-on with your vision. It’s your tool to translate your brainwaves into something tangible.

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The Key Components of a Creative Brief:

Let's dissect my version of a Creative Brief for a hypothetical client, 'Chronic Creamery', launching their brand. You'll get the gist of what to include:

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Project Overview: Share the big picture. For Chronic Creamery, it's their 2021 store launch in LA, introducing CBD-infused ice creams with a twist.

Client and Contact Details: The basics – who they are and how to reach them. For our example, it’s @chroniccreamery.

Audience Insight: Know your crowd. Chronic Creamery targets the skater community, health-conscious folks, and white claw-loving females.

Goals and Limitations: What's the end game? And what are the no-go zones? For instance, our client wants a website but no weed leaf symbols.

Tone and Aesthetics: This is where you paint the picture of the brand's personality. For Chronic Creamery, it's a blend of hip-hop and new-age luxury.

Strategic Considerations: How to outshine the competition? It’s about balancing cool with investor-friendly for our ice cream moguls.

Success Metrics: How will you measure triumph? For our client, it's about the logo’s versatility.

Budget and Timeline: The nitty-gritty details. Chronic Creamery has 16 hours of budgeted creative time and a Halloween deadline.

Why a Creative Brief Matters:

A well-crafted brief is your secret sauce to ensuring everyone’s on the same page. It's about asking for what you want, and getting it

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—no mind-reading required. It's a blueprint, a north star, guiding your creative team to deliver exactly what you envision.

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The Power of Specificity:

Be specific, folks! Vague briefs are the bane of creativity. They lead to a wild goose chase, ending in designs that are about as on-brand as socks with sandals. Detail is king.

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Encouraging Collaboration:

A creative brief isn’t a monologue; it's the start of a dialogue. Encourage your team to ask questions, challenge assumptions, and offer insights. This collaboration can turn a good brief into a great campaign.

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Conclusion:

To all the Brand Managers out there: a creative brief is your best friend. It streamlines the process, saves time (which we know you need), and ensures that the end product is something that makes you nod in approval, not cringe in despair. So, roll up your sleeves and start drafting a brief that’s as brilliant as your brand. Remember, in the realm of content marketing, a great creative brief is your first step towards greatness.