Introduction

Influencer marketing is one of the most exciting and innovative ways to reach your target audience. But, it can also be a bit daunting if you don't know where to start. Influencers have become so popular that there are now tons of platforms and software that help brands manage their influencer programs—which means there will be no shortage of options for finding those perfect people who live up to your brand's standards! We've created this guide to show you some of the best resources for improving your influencer strategy and making sure your campaigns are successful.

Influencer marketing software

Influencer marketing software is a powerful tool to help you manage and scale your influencer program. It can help you source, engage, and measure the effectiveness of your influencers.

It's also helpful for planning, organizing and tracking your campaign--from creating a list of potential partners to building out a calendar of content creation and distribution dates (and everything in between).

Influencer database software

Influencer database software is a tool that helps you find, connect and collaborate with influencers. It's an important part of your influencer marketing strategy because it helps you identify potential influencers, their target audience, how well they perform on social media platforms and other important metrics.

Influencer database software allows you to search for specific types of people based on keywords or hashtags--like #marketing or #socialmedia--and then narrow down results by location (city), gender and even interest categories like travel blogging or fashion blogging. The interface has many filters so you can see exactly what type of content an individual posts across different channels like Facebook or Instagram by using tags as well as their followers' demographics such as age bracket or location data from where those followers live (i.e., NYC).

Influencer management tools

• Brand24
• Blitzmetrics
• Buzzsumo

Brand-new platforms which make the most of influencer marketing techniques.

You can use influencer marketing software to find and manage your influencers. These platforms will help you identify the right people, build relationships with them, and track their performance.

There are also a number of tools that allow you to automate the process of managing your influencer database:

• Influencer database software like Traackr or BuzzSumo will help you keep tabs on who's doing what in your industry by letting you search for relevant content across different channels such as Instagram and Twitter. You can then use this information to identify potential partners based on their audience size or engagement rate.
• Socialite is another great option if you want an all-in-one social media calendar that allows you schedule posts ahead of time (so they go live automatically), monitor individual accounts' performance over time, collaborate with other team members from anywhere in real time through chat functionality built into its dashboard interface--and even create custom reports based on metrics like follower count growth rate per month which helps marketers decide whether someone should be considered for future campaigns!

Socialite: The Ultimate Social Media Calendar

If you're looking for a tool that allows you to plan and manage your social media posts, this is a great option. Socialite is an online calendar that helps influencers plan, schedule and share content across multiple platforms. It also allows users to track engagement and measure results through analytics tracking software like Google Analytics or Facebook Insights. Socialite has been featured by Forbes magazine as one of "The Top Tools for Influencer Marketing."

These are some of the best resources for improving your influencer strategy.

You'll want to take advantage of these resources in order to find the right influencers for your brand and get started on a strategy that will help you manage them.

• The Influencer Marketing Hub
• The Content Marketing Institute's Ultimate Guide to Influencer Marketing
• Forbes' Top 10 Tips for Managing Influencer Relationships

Conclusion

If you're looking to improve your influencer strategy, these are some of the best resources. They will help you find and manage influencers more easily, as well as organize your social media calendar so that you can stay on top of all the activity happening around your brand or product.